What is SEO?
For someone who is a neophyte in the IT field, you must be new to this term. Generally, SEO, or Search Engine Optimization, is the practice of optimizing a website, to improve its ranking in search engine results pages (SERPs). When a user enters a search query into a search engine, the search engine uses algorithms to rank the results. The algorithms were based on relevance and quality. SEO aims to improve the ranking of a website in the search results by making it more relevant and authoritative to the search engine.
Factors that Search Engine used to rank your website
There are many factors that search engines consider when ranking websites. It is including the quality and relevance of the content, the structure of the website, and the presence of keywords. SEO practitioners work to ensure that a website meets these criteria and is easily discovered by search engines. Some common strategies for improving a website’s SEO include; optimizing the website’s content and structure, building high-quality inbound links, and using targeted keywords in the website’s content and metadata
Note:
It is important to note that while SEO can be a powerful tool for improving the visibility of a website, it is just one part of a comprehensive digital marketing strategy. It is important to also consider other factors such as the user experience, social media marketing, and paid advertising when developing a comprehensive digital marketing plan.
There are reasons why your website need to be found by Google based on SEO:-
- Increased visibility and traffic to your website: SEO helps improve your website’s ranking in search engines. Moreover, making it easier for internet users to find. This can increase your website’s traffic and the chances of reaching a wider audience.
- Improved credibility and trust: Well-optimized websites are easier to access and use by users. Thus, can improve the credibility and trust of your website.
- Enhanced conversion rates: Properly implemented SEO can help to increase the conversion rate of your website, which is the percentage of visitors who take the desired action (such as clicking a link, filling out a form, or purchasing a product).
- A better user experience: SEO helps to make your website more accessible and user-friendly. As a result, your website can create a better experience for users.
- Helps your business become more competitive: SEO can help to increase the visibility of your website in search engines, which can help your business compete with competitors in the same market.